Read marketing, sales, agency, and customer success blog content. Updating one of our most popular ebooks of all time, each example features a teachable moment for marketers looking to broaden their horizons and increase the appeal and impact of their content. For some inspiration for your b2b content marketing programs, check out these minicase studies from the 2014 c2c killer content awards, which include a mix of brand content marketing. Sydney, australia prweb january 29, 2014 campaign monitor released the top 100 email marketing campaigns ebook to provide agencies, designers and marketers with examples of. Mar 02, 2016 thats why we spent a massive amount of time and effort to create the sophisticated marketers guide to content marketing. Joe pulizzi may know more about content marketing than any person alive. To help you figure out make a splash at your new job, you should check out our new ebook. In this guide youll get cuttingedge content samples from a wide variety of print, video, online and event campaigns and thats just the beginning. Posts can be reflections or comments, and often link to other references. We rounded up 100 awesome examples from companies of various sizes, locations and industries, and packaged them together in this 100 content marketing examples guide. In this guide youll get cuttingedge content samples from a wide variety of print.
But, because its an ebook about visual content marketing, there are a lot more visuals than text. Look at frequently asked questions for the industry that you have answered and work to put. In this book you will get some great examples of companies who are using content marketing to further their business. Content marketing examples lately, there has been a lot of buzz about content marketing. Content marketing is the technique of creating and distributing valuable and relevant content that can resonate with the targeted audience. Over the holidays, well be sharing a bunch of different content marketing examples submitted by our contributors. Jan 29, 2014 campaign monitor released the top 100 email marketing campaigns ebook to provide agencies, designers and marketers with examples of highly effective email marketing campaigns.
If this ebook is coauthored by hubspot, mentioning that would certainly add to the persuasiveness of the page, as the. If you are new to ebooks, heres a quick definition from the content marketing playbook which, coincidentally, is a great example of an ebook. Looking for inspiration or ideas for your content marketing efforts. Download it once and read it on your kindle device, pc, phones or tablets. From print to video to coordinated multichannel content programs, theres a nice variety here. Ebooks arent just for the content marketing industry. To help inspire you as well, we sifted through hundreds of popular keywords, and thousands of horrible pages, to find 75 examples of content that are doing it right.
Sadly, many exist merely as a simple even primitive regurgitation of facts. Living in a world of marketing when a person goes shopping for clothes, food, or any item, they often have a particular brand in mind, before they have even left the house. The content is highlyvisual and the ideas and concepts an ebook contains have to be interesting and preferably those that are trending and current. Anyone whos read up on content marketing has probably heard of the furrow, which is generally reckoned to be one of the first examples of content marketing. Adding content upgrades such as ebooks to their blog posts. Mustsee content marketing examples from 2011 description. Thats why we spent a massive amount of time and effort to create the sophisticated marketers guide to content marketing. Updating one of our most popular ebooks of all time, each example features a teachable moment for marketers looking to broaden their horizons and increase. Thats the total number of business and consumer emails sent and received per day in 2018, according to the radicati group.
At over 100 pages, its the most substantial ebook weve published. How to use direct response copywriting, for more effective content marketing kindle edition by daineshutt, daniel. Download this free ebook 100 content marketing examples by content marketing institute. How to create killer blogs, podcasts, videos, ebooks, webinars, and more that engage customers and ignite your business by ann handley c.
Next, weve got a couple of content marketing examples that dont rely on social media promotion. Its really well designed and well written, and you can view the entire ebook here. How to build and operate a content marketing machine marketo. We also made it into an ebook template, so you can customize our hard work for your own purposes. Campaign monitor launches top 100 email marketing campaigns. Weve gathered some of our favorite content marketing efforts into a new ebook, get inspired. The ebook was created in response to data points that suggest email marketing popularity is increasing while subscribers engagement is on the decline. How to ace your new job in the first 100 days free ebook.
Apr 16, 2020 for example, at venngage, we recently produced an ebook called everything you need to repurpose content visually and it is 24 pages. Dec 14, 2015 when the first steps are completed, you can update your content plan with these 100 content ideas for holiday social media marketing. Its time to harness the power of this popular and easy marketing tool called the ebook. For example, at venngage, we recently produced an ebook called everything you need to repurpose content visually and it is 24 pages. It also contains checklists, tips, and links to additional resources to help you turn these examples into action items for your content marketing plans. Hear from the businesses that use hubspot to grow better every day. Infographics have seen a meteoric rise in popularity as a form of content. Create a series of holiday tips posts on a similar theme to your brand. Their goals vary, and so do the formats they prefer. The idea can be implemented in every type of content mentioned here. Its a definitive guide to audience identification, content.
Apr 30, 20 some of the mostrespected content marketers have embraced ebooks for marketing their businesses and as a source of income. Updating one of our most popular ebooks of all time. Yes, and stefan sagmeisters speech might help you write the most important piece of content you craft. Do an indepth case study about one company, or offer a few examples of how other companies do something successfully. Its a definitive guide to audience identification, content strategy, content creation, and measurement. A mix of short, medium and long posts will keep readers. To gather content for the ebook, doug kessler, creative director and. The language used is more everyday talk and is designed in a visual manner. The ultimate guide to content marketing strategy outlines what you need to know to grow awareness, engage your audiences and augment your sales funnel. Fab 15 content marketing projects by jeremy victor description.
International marketing kindle edition by cateora, philip. Content marketing ebooks an ebook is like a whitepaper but it is more informal, loose, and more playful. We rounded up 100 awesome examples from companies of. If you are into the content business or a similar industry, the. Software for providing firstclass customer service. Think of it as a white paper on steroids the sexy white paper. You will notice that they use a visual element on almost every page of. Attask, the b2b company, regularly publishes a host of relevant content on its website and on, a content site featuring industry experts on the subject of project management. Apr 11, 2012 in the 100 content marketing examples yes, we said 100. New color maps and exhibits allow for improved pedagogy and a clearer presentation of international symbols and cultural meanings in marketing and. A good example of visual imagery utilization is the content marketing institute in their ebook 100 content marketing examples. This ebook by uberflip, the content management tool, teaches how to craft an effective content strategy that uses. Thats nearly 200,000 emails a minute and over 3,000 emails per.
More and more companies are using content marketing as a major tool in their marketing efforts and is actively. Some use pdfstyle ebooks they create and sell from their own websites, and some publish epubstyle ebooks they upload and offer on amazon, barnes and noble, and the. Whether they are thinking about kohls, walmart, target, nike, new balance, adidas, mcdonalds, burger king, wendys, taco bell, kfc, pepsi, coke, or any other brand. Discover examples of brands of all sizes that excel at creative content in this free ebook and quality resource from content marketing institute. When the first steps are completed, you can update your content plan with these 100 content ideas for holiday social media marketing. In the 100 content marketing examples yes, we said 100.
This guide includes a stepbystep 100 day plan, templates to help you hit your goals, and career tips from professional marketers. How to use ebooks strategically and reach your content. Discover a common theme from to gather content for the ebook, doug kessler. These content marketing examples prove that there are endless ways that companies, no matter what industry, can create incredible, engaging works of art. Learn why content marketing is such a hot topic right now in what is content marketing.
More and more companies are using content marketing as a major tool in their marketing efforts and is actively taking a big slice of the marketing budget. Learn to craft the perfect subject line for your next email with the help of these 100 inspiring examples from brands and businesses like dollar shave club, hotjar, and dunkin donuts. Get access to hubspots most popular marketing resources. Check out these creative content marketing examples to boost your creativity. Take a close look and get some great insight into what the big companies like ibm, ford, general electric, and general mills are doing to maximize their reach and the size of their ever growing audiences by harnessing with awesome power of content marketing.
Create apps and custom integrations for businesses using hubspot. This ebook explains what content marketing is, how companies are using it, and what your company needs to do. These entertaining examples are designed to encourage critical thinking and guide students through topics ranging from ethical to cultural to global issues facing marketers today. Some of the mostrespected content marketers have embraced ebooks for marketing their businesses and as a source of income their goals vary, and so. Jan 03, 2020 triedandtrue content marketing examples.
All of hubspots growth marketing and hacking ebooks, in one place. Create professional, quality content in half the time. Download the guide 100 email subject lines we actually clicked. This new, free ebook available for download outlines everything youll need to know to execute a comprehensive content marketing strategy for your brand or business. The logos on the bottom of the ebook image show upwork and hubspot. Introducing the sophisticated marketers guide to content. A mix of short, medium and long posts will keep readers engaged. Blog post an entry to a blog site that is generally 100750 words long. Updating one of our most popular e books of all time, each example features a teachable moment for marketers looking to broaden their horizons and increase the appeal and impact of their content.
Jun 25, 2014 for some inspiration for your b2b content marketing programs, check out these minicase studies from the 2014 c2c killer content awards, which include a mix of brand content marketing program examples and the results they produced. For example, at marketo we try to create assets that educate our audience about marketing automation as a platform, and how it can help marketers be more. Nov 21, 2012 10 0 content marketing e x ample s 47 attask podcasts company. Use features like bookmarks, note taking and highlighting while reading. From what topic to chose to write about to how to price your ebook to sell, learn how you can use this integral content marketing tool to create passive income, build authority and grow your brand online.
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